4 Tips on How to Avoid Brand Confusion
May 14, 2022
The world has quietly but steadily evolved to a new era, the epoch of social media, gadgets, and technology, in recent years. As a result, many modifications and developments have been made to many businesses, and these industries, in turn, have had to adapt in order to thrive over time.
Social media has been a double-edged sword that has taken the globe by storm and revolutionized marketing and branding. It is hard for a business owner not using and optimize social networking platforms like Facebook, Instagram, Twitter, and even TikTok and YouTube to promote their brand recognition, products, and services this day and age.
That said, social media is frightening because it is such a powerful weapon that requires little effort to use. It’s because people take it for granted and take it for granted, which allows for repeated blunders and errors to occur, requiring correction and damage management. Especially if that mistake has the potential to harm or break your company’s online presence and reputation, which is what leads to brand confusion.
With the advent of social media, one may be led to believe that the world is at their fingertips, and although this may be true, it does not negate the need for caution. Especially when it comes to matters like branding, which can only have a positive or negative impact.
So, if you’re a business owner, a social media handler, or a curator searching for advice on how to successfully expand your brand on social media, here are 4 Tips on How To Avoid Brand Confusion.
1- Know Your Target Audience
A major part that might even play the most vital role in your social media marketing is knowing who your audience is. There are tools that enable you to look at the demographics of your audience so use that to your advantage.
Once you find out the majority of your audience such as how old they are, their gender, where they come from like are they from the United States or not, and what type of content they respond the best to, you can now cater to them better.
Do they prefer infographics or articles? Knowing this can help you fully understand what to do to fully be able to create content sustainable for your audience and stick to that so you have sable engagements which should be one of your priorities. Branching out from that will come after you have gotten the most out of your initial goals and once you are also ready to expand. It is better to focus on one target audience that responds rather than targeting other people or networks that won’t.
2- Know The Most Suitable Platform For You
Now that you have pointed out your target audience, find out the most suitable platform to get to them that fits your brand standards. Whether it be Facebook, Instagram, Twitter, or even through TikTok and YouTube, once you have a target audience in mind, you prioritize whatever platform they use the most and curate content that is best for that social networking platform and audience.
Be clever with finding out which content works for each forum because when done right, content increases engagement that you might be hitting two birds with one stone by appealing to not just your target audience but by getting interaction from an audience beyond that if you’ve done it right.
3- Know Your Vibe
What type of brand are you? Are you a professional brand that has very formal posts? Are you a brand that aims to be relatable, so you appeal to your audience through memes or by riding the current trends with a twist of your own that you are sure to catch eyes with?
After knowing your target audience and knowing what platform they use the most so you can start planning content to put out, an important thing to do is to determine what type of vibe you want to work with that you think will suit your brand the best and what your brand will be best known for. Like a specific color scheme, you will stick to.
Bear that in mind because once you let out content, you need to stick to that vibe so as not to confuse your audience and stick to the algorithm. Once done right, you’d have a following that knows and lives your brand without you even noticing it. So know your vibe and stick with it. You can always rebrand after you’ve gotten a response.
4- Know When To Post
For the most part, social media seems easy, but in reality, it’s actually quite more complex than what it seems. Specific applications have an algorithm that you have to follow in order for you to appear on someone’s timeline, and this algorithm sometimes includes sticking to a particular posting date or time to milk out the most interactions. So know when to post. Is it Thursdays at 8 PM or Noontime on Saturdays? Once you know when to post and you and that is part of your social media branding.
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