What Is SEO and Why does it matter to your website?
SEO is affordable and effective, allowing you to reach new customers and increase sales.
What is SEO?
SEO, or Search Engine Optimization, means setting up your website and content to show up through online search results.
While many marketing tactics rely on you reaching out to your audience, SEO gives you the power to reach people when they are actively searching out information related to your products and services.
That’s why it’s no surprise that SEO leads have a 14.6 percent close rate, compared to the 1.7 percent close rate of leads from other channels like direct mail or print advertising.
SEO helps you improve your visibility within the organic (or natural) search results, not to be confused with the paid search results.
Why is SEO so important?
If you don’t optimize your website for search engines, you risk losing potential customers to your competitors because their websites appear higher in search engine results than yours.
Think of how many times you turn to Google each day to find out which local bakeries have gluten free options or where you can get new sandals at a good price.
When someone searches for information that relates to the products and services you offer, you want to show up.
And ideally, you want to show up prominently. Research shows that 60 percent of traffic from Google searches go to websites that appear in the first three search results.
Ready to start using SEO for your business?
If you still feel like SEO is just another confusing marketing algorithm, that’s ok.
In Qiotic we can help you turn your website into a trusted resource that benefits your business.